Paid media - ppc/google ads: pay-per-click (ppc)

What is Pay-Per-Click (PPC)?

PPC is the ultimate way to get your business in front of customers exactly when they’re ready to buy. Instead of paying for views, you only pay when someone clicks your ad. This makes it a highly cost-effective way to drive targeted traffic directly to your site.

Think of it as buying the top spot on Google. When a potential customer searches for what you offer, your ad appears right at the top, instantly giving you prime visibility and the power to capture motivated buyers.

How Does PPC Work?

PPC platforms, especially Google Ads, operate on a dynamic auction system. Here’s how you win:

  • Strategic Bidding: You bid on the keywords and phrases your customers are searching for. A combination of your bid and ad quality determines your ad’s top position.
  • Compelling Ads: Craft a powerful ad with a headline that grabs attention, a clear description, and a call-to-action that demands a click.
  • Hyper-Targeting: We precisely target your ideal audience based on location, demographics, and interests, ensuring every ad is seen by the right person.
  • Pay for Performance: Your ad shows up for the right searches, but you only pay when someone clicks, guaranteeing you’re only spending money on genuine interest.

Benefits of PPC

PPC is designed to deliver rapid growth and tangible results for your business.

  • Instant Visibility: Skip the wait. While SEO takes months, PPC gets you to the top of search results right away, putting your business in front of customers instantly.
  • Measurable Results: Every pound counts. We can track clicks, conversions, and sales so you can see exactly what your campaigns are generating. This data allows us to constantly optimise your strategy for the best possible Return on Investment (ROI).
  • Complete Budget Control: You are in the driver’s seat. You set the budget and daily spending limits, giving you full control over your advertising costs.
  • High-Quality Traffic: Get the right visitors. By targeting specific keywords, you’re only attracting people who are actively looking for what you offer, leading to higher conversion rates.

Our range of services includes

Package includes, but is not limited to:

Paid Search Ads

We can expertly manage your Google Ads and Bing Ads campaigns, and harness the power of paid search advertising to put your business at the forefront of search engine results pages (SERPs).

Google Ads Audit

Optimise your Google Ads campaigns with our comprehensive auditing services. We pinpoint areas for improvement and refine your strategies for optimal performance.

Pay-Per-Click (PPC) Strategies

Our Pay-Per-Click campaigns are custom-built to boost your Return on Investment (ROI) through targeted and cost-effective advertising efforts that deliver measurable outcomes.

Bing Ads Audit

Our audit of Bing Ads helps you optimise your campaigns on this alternative search engine, ensuring that you capture a diverse audience.

WANT TO KNOW MORE ABOUT THIS PACKAGE? Book a FREE strategy session

This consultation can be conducted through online screen share or in-person.

In 30 minutes we’ll explain our services and results in more detail.

What our clients are saying

Frequently asked Questions

No, at Attention Experts, we don’t lock our clients into contracts or commitments. We love building long-term relationships with our clients and don’t feel we need to tie clients into a contract to develop this. We instead should develop our client-agency relationship through a productive working relationship instead of a written commitment.

We offer a month to month retainer pricing model. This allows you to have a clear cost structure for your campaigns, without the anxiety of being locked into an agreement. Also, any performance on the campaign, you can keep as we do not take commission, we are incentivised purely by retaining your business!

To find out more about our services contact us today.

It all depends on your company’s goals. Depending on what your business requires ultimately determines how we approach your social media strategy.

Our services can help you deliver your company’s desired results including creating a social media strategy to help you reach the right audience, growing your database, creating touchpoints, increasing leads, and generating more sales.

Our case studies are clear examples of the results we deliver to our clients.

At Attention Experts, we have experience across multiple industries and have helped businesses of all sizes achieve positive results.

Absolutely. We are a data-driven social media agency, and everything we do has KPIs and key metric stats around it to optimise performance and lead to the very best results for our clients.

Here is a small sample of some of the metrics we focus on:

  • Return on Investment (ROI): Getting results that contribute to your company’s growth.
  • Qualified Traffic: Attracting qualified leads to be able to convert those leads into paying customers.
  • CPM / CTR: These are key markers in campaigns that involve paid advertising on social media.

 

Want to know more about which metrics could be the best for your campaign? Book a free 30-minute strategy session here.

Which industries do you help?

We help businesses across all industries and of all sizes.

At Attention Experts, we have a track record of delivering consistent results across more than 30 different industries in the B2B and B2C sectors globally.

The total average onboarding process is 18 business days. We will start with an onboarding meeting, which is an opportunity for our Client Growth team to perform a deep dive audit into your business needs and goals for your social media campaign in detail.

After this meeting, all your suggestions are communicated back to the team in-house. Our strategy team will then devise a plan with clear KPIs and timelines (usually 90 days).

In approximately two weeks, you will have your campaign up and running.
A large part of this process is reliant on your responsiveness. The quicker you get back to us regarding changes and approvals, the quicker you will be onboarded.

Once your campaign is moving, we will optimise and establish the successful actions of your campaign to flesh out its maturity.

Ready to take your digital
marketing to the next level?

We can help you grow your business!
Book your FREE 30-minute strategy session.